THE media industry in Zimbabwe must create a vibrant digital presence to survive in a digital economy and society, vice-president of China Radio and Television Network Zeng Qingjun has said.
WISDOM MDZUNGAIRI IN BEIJING
Zeng said the transformation of traditional media would help to scale content creation, storage and delivery while reducing capital investment in information technology by aligning infrastructure costs with production volumes and integrate in the face of new media challenges.
“Globally, traditional media is facing challenges resulting in reduced copy sales for print media, while TV is contending with reduced viewers. Therefore, this raises a strong case for Zimbabwe and other African countries to come up with strategies that will allow media players to remain afloat,” he said.
“Media players should come up with strategies for the future development of traditional media. In our case (China), we’ve had to converge operations for radio and TV to increase profits. We’ve also had to rationalise our staff with a view to maximising on profits for our entities.”
Source: NewsDay Weekender
Click Link for more : https://www.newsday.co.zw/2016/10/15/moyo-will-not-arrested-mphoko/
Recent Comments