Strong academia and media industry collaboration is the only way to improve the ethical standards, said participants at a seminar held at the National University of Modern Languages (NUML), Peshawar on Thursday. Industry experts, senior journalists, media professionals, academicians and a large number of students, scholars and faculty from the journalism and media sciences departments attended the seminar.
The seminar aimed at highlighting and identifying the need to develop strong linkages between the academia and media industry. The meeting brought industry representatives and academia sector on one platform to formally share ideas to improve job security for fresh graduates and be part of the knowledge based media industry, while ensuring media ethics in principle and practice both.
The participants said Pakistan ranks at 98 among 140 countries in the world on academia-industry collaboration measured by the Global Competitiveness Report 2015-2016 of the World Economic Forum. Moderating the session, Amna Sabahat, Program Manager for Promoting Ethical Journalism for Mishal Pakistan said that securing a good job depends on high skill set, innovative thinking and hard work. She further added, “At the same time the students need to explore job market even before completing their education. She further said.
Source: Business Recorder
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