Two weeks ago, the Zimbabwean media industry celebrated as two of the country’s biggest media players, Zimpapers and AB Communications, launched new media products amidst a harsh economic environment, posing a serious viability challenge to the sector.
the Mark Chavunduka column BY FAITH NDLOVU
Zimpapers unveiled a new publication, the Business Weekly, while AB Communications launched two local commercial stations in Masvingo and Gweru — Hevoi FM and 98.5FM respectively — as the two players continued to expand their footprint across the media landscape.
These developments are cause for optimism. As observed by the Zimbabwe National Editors Forum (Zinef) in a congratulatory statement, the launch of these new media products “signposts growth of the media sector” in this unforgiving economy.
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